A marketing funnel helps guide your audience from first contact to final sale. Understanding it helps you design better campaigns.
Stages of a Digital Marketing Funnel:
1. Awareness:
People discover your brand through ads, blogs, or social media.
2. Interest:
They visit your site, read more, or follow you.
3. Consideration:
They compare you with others and engage with reviews or emails.
4. Conversion:
They make a purchase or take action.
5. Retention & Loyalty:
Satisfied customers become repeat buyers and brand advocates.
Why It Matters:
Without a funnel, leads fall through the cracks. A structured journey improves your chances of turning visitors into loyal customers.